Joanna Wiebe

Discover six key principles to transform your thinking and sharpen your mind by thinking on paper. In this video, you'll learn why most people struggle to learn faster, the importance of externalizing thoughts, and how different methods, like drawing and handwriting, can improve memory retention and cognitive function. Through actionable steps, including synthesizing your thoughts and using private writing to expose truths, this guide equips you with practical tools to enhance your intelligence and wisdom. Ideal for those looking to elevate their cognitive skills and make better decisions.📕 Pre-order the book: https://copyhkr.com/book-preorder▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's Tutorial Tuesday, you're going to see:1) How important it is to tap into emotion in your proposals,2) That you need to spend more words than you'd think and 3) How Joanna writes "emotional proposals." Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn the seven key principles to transform your writing from amateur to professional in record time. Discover why most people fail to improve, the power of rewriting, how to shift your identity to a writer, and techniques to avoid cliches. The video also covers the importance of cutting unnecessary content, joining writing communities, and effectively using AI as a tool, not a replacement. Finally, it emphasizes the significance of daily writing and avoiding comparisons to others. Ideal for anyone looking to enhance their writing skills and achieve greater engagement and clarity.📕 Pre-order the book: https://copyhkr.com/book-preorder▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices

Prerna runs a badass copy business and sells tens of thousands in copy packages. She's sold 'em to course creators galore and to the likes of Pat Flynn. She's going to walk us through:1) Resistance! Why a world of copywriters and consultants foolishly hate on copy packages2) How she's stacked up business-stabilizing influxes of cash with smart copy packages clients rush to buy3) The mistakes you might be making today with your packaged services (she sees service businesses make these all the time)4) A framework for creating your own packages... so you can avoid costly mistakesClick here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow…

Hit this page after you've watched the video👇https://thebigsmall.co/"Storytelling" is a buzzword, but it doesn't have to be. The best brands are natural storytellers in that they craft narratives potential customers understand - storytelling is all about landing in the prospect's imagination and then staying there. If you want to do that, this video is for you. You won't waste your time on basic principles like the Hero's Journey. We're gonna get into the really cool stuff that will set your brand apart, like:🔮 predictive processing🌎 the establishing shot🎨 illustrative words💪 Chekhov's gun👿 creating a compelling villain🍭 the sugarcoating principleArmed with a storyteller's way of thinking, you can rock any boardroom you're in. It's just the start. We've got more, so 🔔 subscribe to always get the latest. And then:📕 Get the book on finding a story worth telling: https://copysellingbook.com/book▶️ Train your team on this stuff: https://copyhkr.com/copy-school Learn more about your ad choices. Visit…

Val Geisler will share her cure for the common proposal. Val's an in-demand email copywriter. Last year, she worked her butt off in The 10x Freelance Copywriter and built her authority like a champ... and now she's running a fast-growing email agency with clients like Podia and Beacon. In today's live tutorial, she'll show us:How she's "charged for proposals" by replacing proposals with paid auditsThe steps she takes to prep for and actually conduct auditsHow she uses her post-audit recap call to pitch her servicesVal will even share how she uses audits to know if she should walk away from future work with a client. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for…

📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/Discover seven powerful strategies to command respect through effective communication. See how to become an authority in any room with tactics like the Challenger Paradox, frame control, strategic silence, precision in language, the authority face, the certainty gradient, and the total package. These techniques will help you ask impactful questions, set conversation frames, use silence to your advantage, speak with precision, maintain a confident posture, and ensure your non-verbal cues align with your words. Master these methods and elevate your presence in both professional and personal interactions. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s tutorial, marketing strategist and conversion-focused copywriter, Amy Posner will walk us through: How and when to raise your rates Why it’s necessary, and even expected, that you raise your rates How break the cycle of "Feast or Famine"How to create multiple revenue streams Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Persuasion is the key to transforming your life and career. In this video, learn about the five levels of persuasive writing from a marketing expert who has helped brands generate over $500 million and who has a graduate degree in online persuasion. Discover the journey from a junior salesperson to a master storyteller, encompassing techniques like focusing on customer benefits, using cognitive biases and money words, managing decision-making processes, and utilizing powerful storytelling. Understand how these strategies can shift your approach and significantly enhance your persuasive writing ability.📕 Pre-order the book: https://copyhkr.com/book-preorder ▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices

Joanna Wiebe coined the phrase "conversion copywriting" in 2011, and it's been the foundation of Copyhackers ever since.In this tutorial, Jo breaks down the very foundations of conversion copywriting to get you started on your journey toward becoming the most profitable person in the room.Click here to subscribe ➡ https://www.youtube.com/@joanna-wiebe?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/A copywriter shares how she went from growing up in a trailer park and earning $28,000/year to making $4M/year by following seven principles: kill your ego, make smart moves with what you have, get close to high earners to expand what you believe is possible, do the thing you’re most scared of, validate ideas fast (including a $20K eBook launch in five days), say yes to small opportunities that compound into bigger ones, and scale knowledge through products like Copy School to break the hourly ceiling and reach multiple seven-figure launches. Learn more about your ad choices. Visit megaphone.fm/adchoices

So your client pulls open her Google Analytics dashboard… shares her screen… and launches into these hard, hard questions about the thing you dread most: “Any idea why your copy isn’t increasing our conversion rates?” Nooooooo! Sometimes the problem IS the copy. Or the strategy. Or the offer. Other times… it’s none of those things. Instead, it can SOMETIMES be a problem with how the data is being reported and/or interpreted. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to be seen as powerful and worth listening to, you need control of your words. In this episode, a copywriter with 20 years of experience breaks down five skills that create an unfair advantage: catchy phrasing (the 4 traits behind memorable lines), order of revelation (how sequencing changes persuasion), preemptive disqualification (“stealing thunder” to build trust), anti-hype language (understatement that raises credibility), and bucket brigades (micro-curiosity that keeps people reading).📕 Pre-order the book: https://copyhkr.com/book-preorder ▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to find voice of customer data for your copywriting research?In this tutorial, Joanna Wiebe shares a formula that replaces hours of research with about 5 minutes on Google.Ready to see how it works? Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/Most writers stay broke because they sell time instead of solving measurable business problems. In this episode, a writing expert with 20+ years of experience breaks down seven writing careers that can generate serious income: channel strategist, messaging/brand strategist, copywriter, strategic content writer, CEO ghostwriter, newsletter writer, and screenwriter (with a smart financial foundation). Learn how retainers, performance bonuses, messaging systems, conversion-driven copy, and audience-building newsletters turn writing into revenue—and why staying in the game long enough is the real screenwriting advantage. Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggle to keep copy reviews on track? Tired of your client’s nephew marking up your copy – or everyone in your organization diving into your copy with “just a few edits”? There’s a way to stop all that before it even starts. Weeks before you present your copy, you should present a “Messaging Recommendations Report (MRR).” “Why?”, you ask. Because inside that MRR, you’ll share everything your client needs to feel super-ific-ally confident about moving forward with the writing phase. Like walking them through the research you did, reminding them of the goals of the project, showing them the voice-of-customer highlights that will shape your copy and getting aligned on voice. AND, an MRR will guide YOU as you write. So life gets waaay easier. In this Tutorial, conversion copywriter Joanna Wiebe walks you through her process for creating a Messaging Recommendations Report for clients like Prezi and GitPrime. So you too can prevent copy reviews from going off the rails.Click here to subscribe ➡…

Grab a spot in our copywriting training to get this stuff spot on! 👇https://cs.copyhackers.com/Look, once you work on your copy, everything gets better. Selling is easier. Revenue is bigger. But here's the thing...Copy isn't wordsmithing. It's tapping into how the brain decides.I've worked with huge brands like Shopify and Canva... and tiny brands that then sold to huge brands like Google and Zillow. And across it ALL I have seen the nine psychological writing triggers that work across the three parts of the funnel: TOFU: Framing, identity matching, and fluency to hold attentionMOFU: Unique mechanisms, believable claims (“typically atypical”), and boring objection-killers to build plausibilityBOFU: Choice framing, transparent trade-offs, and one big proof point (“big proof, small bite”) to help prospects confidently say yes.📕 Buy the book: https://copysellingbook.com/🤓 Audit your team: https://copysellers.co/ Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve mastered the customer interview but now you’re looking to do something meaningful with the data, right? But what … and how? In this Tutorial, conversion copywriter, Joanna Wiebe, welcomes guest, Nikki Elbaz who walks you through tips on how to organize your VOC data post-interview… so it’s actually useful when you write. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

Become a Masterful Marketer with Jo's Coaching:https://masterful.co/Social media chat and AI tools like GPT have changed search. Old marketing strategies are outdated. We're seeing five writing trends working better than ever. Watch the video to see all five and:✅ Dig into the rise of personal-brand ghostwriting✅ Create your own “visibility trinity” ✅ Know when to use AI and when to rely on human storytelling skill ✅ What everyone on LinkedIn means by “invisible marketing” ✅ How to use AI summaries - and how to beat them✅ A repurposing strategy for Reddit and Medium---------------------📕 Buy the book: https://copysellingbook.com/ ▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you terrified by all the work required to craft a “funnel” – who has time?! Have you been putting off creating a real funnel – where do you even start?! Do you already have a funnel in place but want another path to move people into it? In this Tutorial conversion copywriter, Joanna Wiebe welcomes Leadpages’ Bob Sparkins, who shows you how to make a new lead magnet in just TEN minutes!Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

I made this Personal Brand Builder kit for you - get it here 👇Free Tool Kit: https://joannawiebe.co/pbbkAnd if you're ready to make actual money off your personal brand (which is kinduv the whole point in building a platform), then work with me here 👇The Six Fix: https://joannawiebe.co/mastermindOkay, now what the Helsinki am I covering in this video? Juuuuust the heart and soul of your business: the six principles used by top 1% personal brands to become impossible to ignore and turn attention into income. I mean, it's why I'm on YouTube and it's why I'm on Instagram now too - and it's why I've got a big ol' book coming out in July. PERSONAL FREAKING BRANDING IS MONEY IN THE BANK! Which is why in this video we're talkin' ✅ overcoming your fear of being seen by using an alter ego (like Beyoncé’s Sasha Fierce) and ✅ reframing “I’m not charismatic” as a lack of practice and ✅ identifying a single, specific superpower and ✅ focusing on one or two channels to become unmissable. You're going to see one of my very…

So the whole thing with conversion copywriting is this... There’s a process. A repeatable process. With frameworks. And formulas. And a user-first approach. And all that great science-y stuff. As an engineer builds a bridge, so a conversion copywriter writes copy. Just as some bridges are more beautiful than others, some copy - precisely engineered - reads more beautifully than other copy. In this Tutorial Joanna Wiebe, the original conversion copywriter will show you how to be creative with your conversion copy. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on…

Aaaaaand I left off this book but am fixing that now! 👇https://copysellingbook.com/ 👆my new book! grab a copy! Although I'm allllways finding new books to obsess over - including "The Road Less Stupid," which is my new favorite - these are the 12 books that significantly improved my thinking and led to ideas that made me millions: $15M in my training business, and $15M in my agency. Quick notes:✅ Influence is amazing because it is based in studies, which drives better ideas for marketers! ✅ Zero to One gets you thinking about building category-defining “secrets” ✅ Great Leads is the one book that, when I see it on your shelf, I feel 100% aligned with you...✅ Thinking, Fast and Slow will make you a geniusWe're also gonna talk about reading books together. For example, The Challenger Sale + Way of the Wolf = challenge prospects while keeping conversations on track. Also Who Not How +10x Is Easier Than 2x + The Gap and the Gain = a system for hiring help, aiming bigger and measuring progress.Also some fun ones…

“Wireframing should be a huge part of every online Copywriter’s process…” - Joanna WiebeJo gets asked about wireframing all the time... it’s a big ol’ topic. In this Tutorial, Joanna Wiebe will show you her wireframing process and how she presents her wireframed landing pages to clients. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

The Become-a-Marketing-Genius extras are right here - don't skip them. 👇All Stellar Marketing Starts with This:https://cs.copyhackers.com/If you are even remotely hungry to be a fantastic marketer, the career opportunities are endless. In this video, I'm breaking down for you the six-step plan I'd follow TODAY to rebuild a seven-figure marketing career from zero... by thinking like a CMO. Even if it feels like you're a million miles from being a CEO. Trust me: there's so much room for you in the marketing world. I've worked with incredible brands like Shopify, Canva, Bitly and AWS - and I've seen that you'll crack marketing and become in-demand if you:⭐️ Talk confidently about performance marketing (optimizing what exists) vs growth marketing (expanding what’s possible)...⭐️ Use AI as a strategist for pressure-testing ideas rather than producing generic copy...⭐️ Live in the world of “answer engine optimization” --- the new SEO is earning AI citations, not clicks, with Wikipedia, Reddit, and YouTube as key…

Notice how some people like to make SEO 10,000,000x harder than it is? Dave Collins is not one of those people. You'll meet him in this tutorial where he gives us 20 mins of magic on SEO gems like: How to be amorous with Analytics How to be cool in Chrome How to get cosy in Console And how to get gifts from Google All with zilch complexity. And in a British accent. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

You can be a Rich Creative, BTW (free videos here show you how) 👇https://joannawiebe.co/full-toolkitLook, you don't need 20 years of experience in a creative field to challenge the idea that creativity is something you’re born with. It only takes being stuck one time to know creativity isn't a "natural" gift...You've seen time and again that you can generate creativity like you can generate a product on an assembly line. And if that doesn't sound great to you, have you never struggled with being in a rut? If I was like, "Hey, come up with some creative ideas for our YouTube channel to get more views," would you be like, "Oh, easy, gotcha, here you go"??? Sometimes we need HELP being creative! That's 100% okay. I made you this video to show you:👉 A simple seven-step approach to help you come up with ideas more consistently👉 The concept of “recombination" (and how everyone from Ernest Hemingway to Steve Jobs used it)👉 The “black ball” constraint that brings sharper, more focused ideasWe're talking about "the…

Pestering people broadly doesn’t work… you need to have a precise formula that’s constructed in the right configuration to be effective. Not enough or too much can tip the scales against you. Believe it or not, there’s an art and a science to pestering your prospects in order to build honest, genuine, long-lasting relationships. In this tutorial, copywriter Karine Bengualid teaches you an effective strategy to build authentic relationships with your network. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

Creatives, these "Sell to Their Imagination" extras are right here - don't skip them. 👇Free Kit for Creative Consultants:https://joannawiebe.co/richHow to Sell at Scale:https://copyhkr.com/copy-schoolWhat you'll see in this episode is how Joanna (Jo) Wiebe - a creator with over 20 years in the creative field - explains that the brain doesn’t adopt entirely new ideas, but new versions of ideas it already holds. She shows how Marlboro used this to sell cigarettes in the 1960s as advertising regulations tightened and health concerns grew. Instead of pitching cigarettes directly, Marlboro aimed to trigger emotion before the rules caught up by borrowing an existing cultural character: the American cowboy. She breaks down how the cowboy myth - rugged, self-reliant, stoic, and defined by the open frontier and resistance to control - was already embedded in millions of minds, and how Marlboro simply attached its brand to that mythology with imagery of a man on a horse under a wide open sky. You can do the same for…

Anna Bolton, a fab conversion copywriter who recently wrote a long-form sales page for Copyhackers, shares her step-by-step process for filling the page with VOC. In this live tutorial, you'll see how Anna writes long-form sales pages using survey data. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Sell-Your-Expertise extras are right here - don't skip them. 👇https://joannawiebe.co/mastermindWatch: How to Get Noticed and Build Your Personal Brand:https://www.youtube.com/watch?v=G4jMW7zapoQ&t=2sMost creators and consultants are stuck at $7K months. In this video, seven-figure consultant Joanna Wiebe (Jo) shares a six-step masterclass for selling expertise through high-ticket engagements - which is exactly what she's done (and doing) as she builds on her $15M business. Pay attention to the “expertise ladder” to see where you're on it - it's really about repositioning access to expertise, not improving talent. In this video, you'll learn:- Why AI has weakened traditional course economics and what to sell instead- How to sell workshops that command $20,000+ for two days- The diagnostic sales tool Jo uses to close clients (and sell on stage!) - How to “land and expand” by overdelivering in engagements to generate referrals across networks. Plus, learn why your current mental anchoring when you're…

Tarzan Kay is back to talk about all things money for: Freelance copywriters Solopreneurs Small business owners, like tech startup founders and digital guru-types, and Anyone thinking of becoming any of those things. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

You're a multi-hyphenate --- what do you do with that? Start here 👇https://cs.copyhackers.com/ = how to become a copywriterYes, a copywriter! Here's why having too many interests could make you one of the best copywriters of our time. See, in this video, you're learning about the six archetypes of people with quote-unquote too many interests. Each one of them actually maps to the exact cognitive profile of a great conversion copywriter. Check out just three of the six to see what I mean: 👀 If you're a Master of Synthesis, you can rock psych + design + data, all of which killer copywriters do daily...👀 If you're a Pattern Hunter, you see the system behind every funnel and the throughlines in voice-of-customer data, which means you can find the message and stick the landing...👀 If you're a Talent Stacker -- I mean, Scott Adams is THE copywriter origin story. Copywriting isn't just a place multi-passionate people can go. It's arguably the only commercial discipline that pays you more the more domains you can…

In this Tutorial, conversion copywriter Joanna Wiebe welcomes Ry Schwartz as he shows you, step-by-step, how the team at Copyhackers writes scripts for sales page videos that are responsible for some of the biggest launches in the last 10 years.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

The "Start Anyway" extras are right here - you're gonna want these! 👇When You Want to Leave Your Job to Start Your Own Thing:https://joannawiebe.co/pbbkWhen You Want to Make Your Freelance Biz Much Bigger:https://copyhkr.com/one-pagerWhen I'm running workshops with companies, without fail, the star student in the session will come up to me privately and say, "Jo, how do I do what you do?" And I say EVERYTHING I'm going to share with you in this video, including:👉 Start because you're not ready to - that'll shake the cobwebs out! 👉 Start now because every day you wait is a day you forget you want this and can do it...👉 Starting now - instead of waiting - is a skill you're going to need IN SPADES when you finally start doing the thing you've been thinking of (because every day is a new start to a new something)...❌ No one is going to give you permission to start --- you are the only one who can do that. If you don't feel ready to start that project, business or creative idea, this video will show you how to…

So, you’ve learned the whats and hows of sales page videos… scripting the big idea, breaking the inertia and beginning the transformation, but, when in your video scripts should you be saying what? When should you message the discount…When should you message the value prop… When should you compare to competitors… When should you list the ways to use the solution you’re selling? When? In this Tutorial, Ry Schwartz answers these when questions to reveal how the Copyhackers’s team keeps the momentum going in the third sales video to build trust, confidence and excitement leading into a launch.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡…

The "How to Hook" proof is here, so check this out too 👇https://www.instagram.com/therealjoannawiebe/In this video, I break down why most videos lose viewers in the first 5 seconds and how to fix it with better hooks - based not on trends but on PROVEN old-school direct response copywriting. Yup, old-school DR stuff... as in what junk mail can teach us about hooking people TODAY. You will see exactly 🚨 how to:✅ Build a “super hook” that carries the whole video✅ Layer in mini-hooks to keep attention ✅ Strengthen every opener with clearer payoff, real tension, and specific bait.And this is killer 👇You'll get a simple test for spotting weak hooks... confirmation that viral formats are not a long-term strategy... and super-quick checks to keep hooks feeling fresh across YouTube, Instagram, and TikTok. THE PROOF IT WORKS: Here's the gold...We’ve generated 2.2M views on YouTube in the last six months, and we’re averaging 5.3M views a month on YouTube, with only 3 months of focusing on hooks! The hooking strategy…

You’ve learned how Copyhackers scripts their first sideways sales page video to convey the big-idea, the big opportunity. Now you’re wondering, ‘What about that first practical step to achieve the transformation promised?’.Wonder no more…Join the Copyhackers’s crew for this Tutorial, featuring Ry Schwartz, to learn the skills you’re about to teach… the 0 to 30 mile per hour skill sharpener to create the best script for your second sales video.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever frozen mid-conversation, walked away from a networking event replaying every awkward pause, or wondered why small talk feels like a chore you can't escape, this video will show you how to master the art of conversation, and why the people who seem effortlessly charming aren't just "naturals." I break down the 7 strategies I use to turn shallow small talk into real connection, handle high-stakes career conversations (like asking for a raise or promotion), and walk into any room without freezing. Great conversation isn't about talking more. It's about entering the other person's world, so every interaction, from a casual intro to a critical negotiation, becomes a bridge instead of a hurdle.💬 Comment on the conversation situation that trips you up most.🔔 Subscribe for more on communication and confidence.📚 Mastermind with me: https://joannawiebe.co/mastermind📕 Buy my book: https://copysellingbook.com/▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad…

Do you struggle to come up with blog post topics that are exciting and stand out from what already out there? Joanna walks you through how to take really basic, potentially dull AF ideas, like myths about A/B testing, and turn them into blog posts that actually say something different. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever walked into a room and instantly felt smaller, wondered whether the person across the table is actually buying what you're saying, or replayed a meeting trying to figure out where you lost them, this video will show you how to read any room you walk into, and how to project confidence before you ever open your mouth. I break down the 7 body language shifts I use to command a room, decode what people are really thinking, and build instant trust with clients, coworkers, and anyone whose respect I want to earn, because body language isn't about tricks or posing, it's the unspoken half of every conversation, and once you can read it and use it, you stop guessing how you're landing and start steering the room.💬 Comment the body language habit you're working on breaking.🔔 Subscribe for more on communication, confidence, and influence.📖 Grab my book, *The Copy Selling System*, for more on crafting a message that actually convinces. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you looking for a way to make your emails more relevant?In this tutorial, Joanna Wiebe walks you through the essentials of using conditional messaging to do just that.What your subscriber sees (or doesn't see) in an email is more within your control than you might believe when you sit down to write an email that works for everyone.Allow us to introduce you to the beauty of conditional messaging. Want to learn the tips and tricks of writing emails that convert? Check out our Email Copywriting playlist here -https://youtube.com/playlist?list=PLnfaOpPSsCZYQNFn6R8QaBG8-GDZd8-Io&si=-wfx2vpQRgvK2nCyClick here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡…

If you've ever felt your chest tighten before a hard conversation, spiraled after harsh feedback, or watched your composure crumble right when you needed it most, this video will show you how to stay calm under any pressure and why "just breathe" advice never actually works. I break down the brain hacks I use to stop a panic spiral, handle ego-bruising criticism, and lead with clarity when everything's on fire.Staying calm isn't about ignoring stress. It's about building a buffer so nothing can knock you off center, not a client tearing apart your work, not a comment section, not a team crisis.💬 Comment the situation that triggers you most at work. 🔔 Subscribe for more on resilience and staying grounded.📚 Mastermind with me: https://joannawiebe.co/mastermind📕 Buy my book: https://copysellingbook.com/▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Tutorial, we’ve brought in VA Sandra Booker to give you a quick run-down of: 1) Unexpected ways she's saved many a butt over the years, 2) how you can find a VA that'll fit what YOU need (even if you're not sure what that is), 3) tips for vetting a VA (so you don't get a, um, dud) and 4) how to make the most of your VA once you've got one. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices

Grab the interactive Business Builder Roadmap here 👇https://joannawiebe.co/roadmapGreat, now if you've ever watched another creator blow up while your channel sits at the same subscriber count… I’ve been there. If you’ve talked yourself out of starting because you think you're too old or too late… I’ve been there. If you’ve felt stuck between your 9-to-5 and chasing something bigger… I have been there too! I made this video to show you exactly how to start and grow a YouTube channel in 2026 IN SPITE OF all the reasons you think you shouldn’t (or couldn’t). In it, I break down the 7 lessons I'd tell my former self after spinning my wheels for 7 years and then gaining 65,000+ subscribers in 90 days, including:👍 why your day job is actually your secret weapon and 🤖 the exact content machine I'd build if I started today. Get started now because YouTube isn't just a creator platform - it's the most underrated career insurance policy you can invest in.💬 Comment what's stopping you from hitting publish on your…

The conversion copywriting process always begins with research and discovery. Some research you’ll do on your own. And some research you’ll collect from your clients – in the form of reports, analyses, data lists, etc. If you want to know what to ask your clients for at the start of a project, this Tutorial Tuesday is for you. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Here’s the promised **cheatsheet** for 7 systems creative pros need👇 https://copysellingbook.com/cheatsheet-cpLook - if you've ever stared at a blank page waiting for inspiration to show up or finished a creative project feeling more drained than proud……. or if you’ve watched your output drop the harder you tried to push through… I’m here to validate what you’ve suspected:It’s not your fault. Creative pros are expected to produce new genius - on demand - from scratch by the hour. It can feel like you’re only as good as your last video / illustration / email copy.The result is burnout. But it doesn’t have to be. When you watch this video, I’ll show you (and the people who review your work!) how to create more without burning out, using systems instead of willpower. I’ve been a creative professional for more than 20 years - from agencies to in-house to running multiple agencies serving clients like Shopify, Canva and Resident. So I’ve learned - and trained other creative pros and their teams - to create more…

No matter what kind of copywriting potential you have, the first time(s) you sit down to actually pen an actual work of conversion copywriting genius – not just to talk about it or think about it – you are likely to make one or two really simple mistakes in your copy. Or maybe even five. And any of these five mistakes can signal pretty fast to the people reading your copy that you are soooo new at this. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

I’ve led the meetings where decisions were made about how to capture, hold and refuse to release YOUR limited attention. And now I’m spilling what YOU need to know about the manipulations that smart, well-paid marketers are engineeering to distract you from your very own LIFE…This is critical training for you because, if you've ever opened your phone to check one thing and resurfaced 40 minutes later… sat down to do deep work only to feel a phantom itch to check notifications every two minutes… or ended a "busy" day with nothing important actually finished… you know that forces beyond your control are getting in your way.In this video, I’ll show you how to fix your attention span and focus better than 99% of people. I break down the 5 countermeasures I use to fight back against the:🐭 variable rewards, 😰 near-miss loops, and 🪝re-entry hooks that billion-dollar product teams engineer into your apps on purpose…Because a short attention span isn’t permanent. But no one is going to fix it for you. If you want to…

If you go into fight-flight-or-freeze mode when someone brings up bounce rates, drill-down reports or campaign attribution, know this: Google Analytics (GA) is actually every conversion copywriter’s ally. You can’t do your job well without it. And your team / clients can’t measure how badass you are at your job without it. GA is only scary if you don’t know what you’re looking at… Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices