The Art of the Brand

Nike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split. This week on Art of the Brand, we break down the brand moves everyone's talking about, and what marketers and founders can learn from them. We cover Nike's slide in China while Alo opens a pop-up in Shanghai. We look at what a Quebec duo in alien costumes teaches about standing out, whether Madonna's VMA performance was brand strategy or brand damage, and why Scarlett Johansson's skincare line, The Outside, shut down. We also dig into what's really behind Crystal Head Vodka's troubles and how Gap is turning into a media company. Plus smart campaigns from Visit Sweden, Jeep, Calvin Klein x Jungkook, and Skims, and a Brand Court verdict on Laughing Cow and Twisted Tea. We say what other people are scared to say, so your business can thrive and you can understand marketing better. This episode is supported by Bare Protein, the cleanest beef isolate protein powder. Use code ARTOFTHEBRAND at checkout for a discount.…

Camille Moore sits down with Rebecca Hessel Cohen, founder of LoveShackFancy, to discuss how she built her brand through emotional storytelling, distinctive design codes, accessible collaborations, and tightly managed retail experiences. Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding…

Are brands losing control of their image — or just choosing the wrong faces to represent them? In this episode of _The Art of the Brand_, Camille Moore and Phillip Millar dive into PETA’s Fashion Week fallout, the Lola Blankets “luxury” debate, Reformation’s Olivia Jade gamble, and the Bobbi Brown vs. Molly Sims campaign controversy. They unpack how MrBeast, Hilary Duff, Angel Reese, and Kylian Mbappé are reshaping what it means to be a brand ambassador, why KFC is betting big on pickle-core, how Sharpie quietly hijacked the NFL rookie moment, and what the Hyrox “poo incident” reveals about crisis PR when peak performance gets messy. Real messy.Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social…

This episode of AOTB has Camille Moore pull back the curtain on how a digital‑first CPG brand turned TikTok Shop from a “flashy sales channel” into a long‑term brand engine. From community‑driven growth to retail halo effects, Bloom’s playbook shows what happens when you stop treating creators like a tactic and start treating them like the core of the business. In this episode, we explore: ■ The Creator‑First Flip: How Bloom stopped asking “How do we make TikTok Shop work for our brand?” and started asking “How do we make it work for our creators?” — and why that mindset change unlocked exponential growth. ■ From 50 Videos to 1,800 a Day: The systems behind scaling from mid–six figures to seven‑figure TikTok Shop months, including Discord communities, twice‑weekly creator calls, and radical creative freedom. ■ Building a 30,000‑Creator Army: The internal team structure, no‑agency philosophy, and GMV Max strategy that let Bloom empower all tiers of creators, from new affiliates to seven‑figure sellers, while…

Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, media, and influence. From celebrity business moves to luxury’s identity crisis, from tech giants reinventing themselves to the rise of creator‑driven culture, brand strategist Camille Moore and business strategist Phillip Millar break down how we buy, behave, and belong. It’s the Art of the Brand! In this episode, we explore: ■ The Influence Collision: Wimbledon’s crackdown on influencers and what happens when digital culture collides with tradition. ■ The Apple Power Shift: How the “Surprise and Shine” keynote doubled as a CEO audition — and what the $1,999 foldable iPhone Duo signals for Apple’s future. ■ The GQ Identity Crisis: How a failed livestream exposed shrinking demand and what happens when a legacy brand forgets its audience. ■ The Betting Boom: How celebrities, athletes, and nostalgia plays like the…

Some of the world’s most recognizable brands are starting to look a little less distinctive. Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dyson is selling a $500 toothbrush. The US Open opened the door to creators and discovered that attention comes with less control than it used to. Huda Beauty is trying to move past controversy, while Vogue faces a very different challenge: what happens when the person who made the brand what it is eventually steps away? This week, we’re looking at what happens when the thing that made a brand distinctive starts to disappear. On the episode: ● Nike: Has Nike moved too far away from the athlete and aspiration that made it iconic? We look at its loss of valuable shelf space, the rise of On and Hoka, and what happens when a brand tries to appeal to everyone. ● PepsiCo: PepsiCo ended a 25-year relationship with Omnicom without a pitch. What does that tell us about the changing advertising industry, and why are…

This week's episode is about what happens when outrage travels faster than context. We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, created a 60-second campaign with Callaway about a golfer becoming dangerously obsessed with his driver. A few seconds were clipped, reframed as domestic violence, and suddenly the internet was furious. Callaway pulled the campaign, apologized, pledged $1 million to women's golf, and left the smaller creator brand holding the bag. But when you watch the full ad, the story looks very different. That became the jumping-off point for a bigger conversation about whether brands have become too afraid of criticism to stand behind their own decisions, and what happens to creativity when every campaign is designed around avoiding the worst possible interpretation. On the episode: ● Why the Good Good x Callaway ad became an internet scandal, and how clipping has created an entire economy around manufacturing outrage. ●…

This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what makes an experience feel real. And fittingly, that's the thread running through this week's conversation: what's real, what's manufactured, and can consumers still tell the difference? We get into the Nantucket store that declared war on influencers, Nara Smith rejecting the "trad wife" label that helped define her online world, ChatGPT introducing advertising after positioning itself as an alternative to ad-driven search, and the Buffalo Bills risking one of the most authentic fan cultures in professional sports by trying to regulate it. On the episode: ● Why a Nantucket store put up a "No Influencers" sign, and what the backlash says about where influencer culture is heading. ● How Paige Lorenze and Dairy Boy turned Nantucket into a physical extension of an online brand world. ● Why Nara Smith saying "I'm not a…

This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conversation about AI influencers, ChatGPT, Reddit and celebrity brands kept coming back to the same question: in a world obsessed with shortcuts, what actually makes a brand real? We break down why Meghan Markle's lifestyle brand struggled to translate celebrity into credibility, how ChatGPT suddenly changed its relationship with Reddit, and why brands trying to game AI search may be solving the wrong problem entirely. We also look at Google's new AI agents calling businesses on your behalf, the rise of virtual influencers with millions of followers, and why the more automated the internet becomes, the more valuable genuinely human creativity may become. On the episode: ● Why Meghan Markle's move back toward the Royal Family exposes a bigger lesson about celebrity brands, authenticity and trying to manufacture…

This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million, Instagram changed its identity and pissed off the internet, and the WNBA has more attention than ever while struggling to control what that attention is actually doing to the brand. The common thread is simple: attention has become one of the most valuable assets in business, but attention alone isn't enough. The companies winning are the ones that know how to turn it into trust, community, distribution and ultimately enterprise value. On the episode: ● How Alex Cooper turned Call Her Daddy into a $500 million media company, and why creator-led media is challenging the traditional agency model. ● Why shutting down Unwell Hydration may actually be one of the smartest decisions Alex Cooper has made. ● What BÉIS's $210 million sale to Samsonite tells us about celebrity brands, acquisition multiples and knowing…

This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more efficient everything becomes, the more valuable distinctly human qualities like taste, imperfection, judgment and real connection become. We recorded this one from Austin after two weeks on the road, and it turned into a bigger conversation about where branding is heading in an AI-first world. From executives outsourcing their thinking to Disney handing its content vault to TikTok creators, Jimothy the raccoon becoming an unlikely internet phenomenon, and Cracker Barrel learning the cost of forgetting what customers actually loved, the same lesson kept showing up: technology can scale almost anything, but it can't manufacture genuine human connection. On the episode: •Why "AI wishing" could be one of the biggest mistakes executives make as they adopt AI. •What it means now that bots are reportedly generating more…

This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw after a motorcycle accident left him in constant pain. He never ran a real ad campaign, and somehow the same device ended up on NFL sidelines, in Emirates first class, and on your mom's nightstand. This one is a masterclass in earning trust instead of buying it. On the episode: ● How a motorcycle accident led Jason to invent the Theragun with a $250 jigsaw from the hardware store. ● Why a $400K agency couldn't come up with the name Therabody, but one late night in a conference room did. ● How Jason got pro athletes using Theragun before the brand ever ran an ad. ● Why Therabody refused to call its face products "beauty," and what it called them instead. ● Why Jason builds products so durable that customers never need to buy a second one. Hire My Agency Work with my team at Third Eye Insights. If they had a…

Every brand wants attention.The best brands know what to do with it once they have it.In this episode, we break down the biggest branding stories of the week to uncover what separates companies that create lasting momentum from those that waste it. From Zara's viral "death pants" and Bayes' brilliant product relaunch to Charlotte Tilbury's battle against dupes, Louis Vuitton's lawsuit in China, Kim Kardashian's latest campaign, and the creator economy reshaping business, every story points to the same lesson: great brands don't panic, they know how to own the moment.We explore why controversy can become an advantage, why authenticity is replacing manufactured marketing, how companies should respond to criticism, and what founders can learn about building brands people genuinely want to talk about.Because in today's economy, attention is easy to buy.Trust, culture, and relevance are not.If you're building a business, creating content, or trying to understand why some brands dominate the conversation while…

The best brands don't just sell products; they understand people. In this episode, we unpack what separates brands that become part of culture from those that disappear into the noise. From Taylor Swift's wedding and Phoebe Gates' startup controversy to Norway's remarkable World Cup campaign and Hollywood's latest blockbuster failures, every story points to the same lesson: great branding starts with understanding human psychology. We explore why storytelling consistently outperforms marketing, how positioning can create enormous value before a customer ever buys, and why attention alone is no longer enough to build a lasting brand. We also break down what founders can learn from celebrity endorsements, creator-led businesses, sports marketing, and the growing role of authenticity in a world driven by algorithms. This conversation is ultimately about the decisions that shape perception. Because the brands that win aren't always the ones with the biggest budgets, they're the ones that understand how people…

Most brands think they need more money to grow.Hot Girl Pickles proved they needed a better story.In this episode, we sit down with the founders behind one of the fastest-growing emerging CPG brands to unpack how they turned a simple product into a cultural brand by documenting the journey instead of hiding it.We talk about why building in public creates stronger communities than traditional marketing, how showing the messy parts of entrepreneurship became their greatest competitive advantage, and why consistency, not production quality, is what actually builds an audience online.The conversation also explores what happens after something goes viral. We discuss scaling from direct-to-consumer into retail, turning customers into collaborators, creating a brand people want to identify with, and why culture, not follower count, is becoming the real measure of influence.Whether you're building a product, a personal brand, or a business from scratch, this episode is a masterclass in modern brand building and why…

AI has made content easier than ever, but has it made great branding harder? In this episode, we explore why storytelling still wins, the hidden cost of reactive marketing, what the Figma and Anthropic debate means for creators, and why the brands that stand out aren’t chasing every trend. If you’re building a brand in the AI era, this conversation is for you. 🏢 Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form 👉 https://store.camille-moore.com/ 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/masterclass/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of…

How do you create a brand people genuinely connect with? In this episode, Linda Hammond, the founder of Quay and OTRA shares lessons from growing a global eyewear company, partnering with Kylie Jenner, navigating an exit, and applying those experiences to a new venture. A must-watch for founders, marketers, and anyone passionate about brand strategy🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their…

From Reddit’s rise as the internet’s most trusted source to Google’s AI challenge and Snapchat’s billion-dollar bet on augmented reality, this episode explores the biggest shifts shaping the future of marketing.We break down why search is changing, how AI is influencing consumer decisions, why community is becoming more valuable than ever, and what founders and marketers need to do to stay ahead in the next era of branding.If you’re building a brand, this is where the future is headed.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand…

What actually happens when the biggest marketers, creators, founders and tech companies in the world all gather in one place? In this first episode of Coffee in Cannes, we're taking you behind the scenes of Cannes Lions—not to recap the biggest parties, but to unpack the conversations that actually matter. We discuss why experience has become the new marketing currency, what brands are getting wrong about TikTok Shop, why Reddit is becoming one of the most underrated platforms for consumer trust, and how AI is forcing luxury brands to rethink the value they provide. Along the way, we also explore the changing relationship between taste and technology, why software companies are reshaping the marketing industry, and what we're already seeing on the ground that could define the next decade of branding. This isn't a recap of Cannes. It's what Cannes is teaching us.

Luxury brands aren’t built overnight and Sisley Paris is proof of that. In this episode, we sit down with Countess Isabelle d’Ornano to unpack how Sisley became one of the most respected beauty brands in the world through family legacy, long-term thinking, and an obsession with quality over hype. We talk about old luxury, generational brand building, why trust matters more than trends, and the mindset behind building a company that lasts for decades instead of moments. From European aristocracy to billion-dollar beauty, this is a masterclass in timeless branding. 🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start…

From Elon Musk and SpaceX to YouTube’s takeover of Hollywood, this week’s episode explores why the brands and creators winning today are obsessed with storytelling.We break down the rise of founder-led brands, why influencer marketing is becoming less effective, how YouTube creators are outperforming traditional studios, and why platforms like Meta are betting big on episodic content.If attention is the most valuable currency in business, the brands that tell the best stories will win.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy…

Meta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue. In this weeks episode we break down why marketers are shifting budgets away from traditional search and toward platforms built for discovery, storytelling, and AI-powered targeting. We discuss Meta’s evolving ad ecosystem, the future of digital advertising, and what the shift means for brands, creators, and businesses trying to win attention online. Is this the beginning of the end for Google’s dominance, or just the next evolution of advertising? 🏢 Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of…

Ferrari’s controversial new EV, Gucci’s Formula 1 partnership, LinkedIn’s algorithm overhaul, and Blake Lively’s brand struggles all point to the same question: what actually builds a great brand today?In this episode, we break down why luxury brands are facing an identity crisis, how creator marketing has become a $44 billion industry, why LinkedIn is rewarding expertise over reach, and what brands can learn from both success and failure in the attention economy.We also discuss the future of experiential luxury, the rise of creator-led advertising, and why the strongest brands are finding new ways to stay culturally relevant.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep…

The Ordinary’s Markup Marché campaign has everyone talking about how much beauty products really cost.In this episode, we break down why the campaign worked, why it also created controversy for Estée Lauder, and what it reveals about trust, pricing, and transparency in the beauty industry.We also discuss YouTube’s rise, influencer fatigue, luxury scarcity, AI-generated brand collabs, and why consumers are getting harder to fool.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights…

Most brands today don’t have a product problem. They have an attention problem.In this episode, we break down why the internet is becoming harder to win on, why “safe” brands are getting ignored, and how social media has shifted from optional marketing to mandatory infrastructure for modern business.We talk about TikTok Shop becoming a serious threat to Amazon, the rise of world-building in branding, Gucci’s latest cultural play, Drake’s album rollout strategy, and why brands now need to create moments big enough to break through the algorithm.This is a conversation about attention, culture, and the future of branding online.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep…

Everyone is chasing followers online. But what happens when the follower count stops mattering?In this episode we talk about Instagram’s latest follower cleanup, why so many brands and creators are realizing their audience numbers were inflated, and why engagement, point of view, and actual cultural relevance matter more than vanity metrics.We also discuss the rise of the clipping economy, fake brand scandals, manufactured controversy, Spencer Pratt’s media strategy, AP’s rumored Swatch collaboration, and why the brands winning right now are the ones building worlds people actually want to be part of.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a…

Everyone is fighting for attention online. But what happens when the scroll stops working?In this episode, we talk about why digital-only brands are starting to feel flat, and why real-world moments, billboards, events, activations, and collabs can make a brand feel more legitimate almost instantly.We also discuss AI-written marketing, the return of in-person experiences, beauty events, the Met Gala, Vegas nightlife, phone-free spaces, and why audiences are craving brands that feel more human, intentional, and worth talking about.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉…

Chris McMillan has shaped some of the most iconic hair moments in pop culture, but he still sees himself as one thing first: a hairdresser. In this episode, Chris talks about the career, instinct, and obsession behind his work. He created “The Rachel” for Jennifer Aniston and the viral bobs, red carpet looks, and celebrity moments that helped define modern hair. He talks about launching his own product line, why he wanted to simplify an overwhelming category, and how decades behind the chair shaped every detail and decision. Chris believes the best brands are built slowly enough for people to actually trust them. 🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy Intensives for founders ready to go deep and build a…

Most brands don’t fail because of the consumer. They fail because they lose their identity.In this episode, we break down some of the biggest brand decisions happening right now, from Lululemon’s controversial CEO appointment to Nike’s ongoing identity crisis, and what they reveal about leadership at the highest level.We unpack why great brands fall apart, how companies lose sight of what made them successful, and the difference between building for performance versus signaling for perception. This turns into a broader conversation about leadership, decision-making, and why critical thinking often disappears inside large organizations.We also explore the role of proximity in success, why environment matters more than most people realize, and how founders can think more clearly about growth in a world that’s constantly pulling them in the wrong direction.This is a conversation about brand, leadership, and what it actually takes to build something that lasts.

Most brands today don’t have a product problem. They have a strategy problem. In this episode, we break down what’s happening behind some of the biggest brand moments right now—from Coachella activations to influencer-led companies—and why so many businesses are confusing visibility with strength. We get into the difference between fast brands and great brands, why hype can be dangerous if it’s not backed by fundamentals, and how “world-building” has quietly replaced traditional marketing as the way brands win attention. We also unpack the reality of modern growth: why some companies scale quickly and disappear just as fast, how founders should think about where they spend their money, and what truly matters if you’re trying to build something that lasts. Along the way, we touch on everything from celebrity brand strategy to founder-led companies, personal brand drift, and why staying relevant today requires a completely different mindset than it did a few years ago. This is a conversation about what’s…

Coachella used to be about music. Now it’s about brands. In this episode, we unpack what happens when culture gets commercialized. From influencer-heavy crowds to brand activations that feel more like content factories than real experiences, Coachella has become a case study in how attention has overtaken entertainment. We get into why brands are pouring money into events like this, how influencer-led companies are starting to outperform traditional ones, and why smaller brands often make the mistake of chasing the same playbook without understanding the tradeoffs. This episode turns into a bigger conversation about world-building—what it actually means, why it works, and how brands like Rhode and 818 are doing it well. At the same time, we challenge the idea that fast growth equals great brands, and talk about what it really takes to build something that lasts. We also break down Justin Bieber’s Coachella performance as a reflection of personal brand drift, and look at what happens when legacy brands like…

Most founders wait until everything is polished before they start talking about their business. Sammy Nusdorf did the opposite. Long before Meadow Lane opened, he started documenting the process in real time. He shared the decisions, the delays, the mistakes, the product development, and the day-to-day reality of trying to build something from scratch. What came out of that was far bigger than awareness. He built crazy demand before the doors opened. In this episode, we talk about what building in public looks like when it is done well. Sammy breaks down why he chose to market the business himself instead of hiring an agency, what made his content connect on TikTok, and how documenting the process helped turn a small grocery concept into one of the most talked-about openings in New York. We also get into the harder side of visibility. When you build in public, the wins are public, but so are the mistakes. Sammy talks openly about being misunderstood by the media and why controversy, while uncomfortable, can…

In this episode of The Art of the Brand, Camille Moore and Phillip Millar break down one of the most important truths in modern business: nobody wants to buy your product unless you create a reason for them to care. From Erewhon’s psychological grip on the consumer to Alix Earle’s $1 million beauty launch, Victoria’s Secret’s open casting strategy, and the difference between world-building and lazy marketing, this episode unpacks what makes brands break through in a crowded market. They also get into AI hype, celebrity-led product launches, founder storytelling, sustainability branding, live experiences, and why demand is not created by having a better product alone. It is created by making people feel like they are part of something. This is a conversation about consumer psychology, relevance, anticipation, world-building, and what business owners need to understand if they want people to care about what they are selling. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye…

Sir John has worked at the highest level of beauty, from Beyoncé’s most iconic creative moments to global campaigns, editorial shoots, brand work, and creative direction inside some of the biggest names in the industry. In this episode of The Art of the Brand, we unpack what has changed. From the death of monoculture and the decline of red carpet relevance to the rise of influencers, parasocial relationships, founder-led brands, and modern world-building, this is a raw conversation about where beauty, celebrity, and culture are going now. Sir John also shares his journey from MAC to fashion week, from assisting Pat McGrath and Charlotte Tilbury to building a career defined by taste, reinvention, and creative instinct. This episode is about artistry, evolution, brand perspective, and what it takes to stay relevant when the culture no longer moves as one. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉…

Brand loyalty is not as stable as it used to be, and this episode breaks down why. In this episode of The Art of the Brand, Camille Moore and Phillip Millar unpack the growing pressure brands face as innovation speeds up, products become easier to replicate, and consumers become less loyal than ever before. From Tesla disrupting legacy automakers to dupe culture in beauty, this is a conversation about what happens when product advantage moves faster than trust. They also get into Alix Earle’s skincare launch, anticipation marketing, social media addiction lawsuits, Target’s billion-dollar investment in retail experience, the FIFA World Cup song backlash, and Aerie’s Pamela Anderson anti-AI campaign. This is a conversation about brand relevance, attention, cultural positioning, and what business owners need to understand if they want to stay competitive now. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉…

World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind. World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind.In this episode of The Art of the Brand, Camille and Phillip break down what world-building actually looks like in practice, from restaurant experiences and Nike’s campus to Sephora activations and Zara’s latest strategy moves. They unpack why most brands are still thinking too small, where companies are misallocating resources, and how smaller brands can outperform massive corporations by moving faster and thinking more creatively. The conversation also dives into real-time case studies, including Nike’s internal culture vs external experience gap, Sephora’s evolving customer base, and the risks of losing brand identity under pressure. The episode closes with a powerful mindset shift on content creation, why most people avoid it, and the one reframing that can change how you…

Cymbiotika didn’t start as a business; it started as a mission. In this episode of The Art of the Brand, the co-founder and COO of Cymbiotika breaks down how they built one of the fastest-growing wellness brands by focusing on transparency, technology, and community. From identifying a massive gap in the supplement industry to creating a product people actually feel, this conversation dives into what it really takes to scale a brand today. We talk about product innovation, form factor, influencer strategy, experiential marketing, and why most founders spread themselves too thin too early. If you’re building a brand, or thinking about it, this is a masterclass in doing it with purpose, clarity, and long-term thinking. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that…

The Oscars don’t feel the same, and that’s not just nostalgia. In this episode, Camille and Phillip break down the collapse of monoculture, why Hollywood is losing relevance, and what that means for brands trying to stay visible. From Revolve’s event strategy to Tesla’s diner experience and the rise of TikTok Shop, this episode unpacks why campaigns are no longer enough, and why brands need to think like media companies. They also explore why most launches fail, how world-building actually works, and what founders need to understand to win in today’s attention economy. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with…

Last week in New York, Camille and Phillip sat down with Sammy Dorf, founder of the viral Tribeca grocery store Meadow Lane. The conversation unpacked what “building in public” really means — and why showing the messy process of building a business can create far more attention than traditional marketing ever could. From gourmet grocery economics and pricing myths to Expo West trends, food industry power dynamics, and the new era of social-first product launches, this episode explores how smaller brands can compete with giant corporations by leveraging authenticity, community, and creative storytelling. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a…

Molly Sims has lived almost every chapter of the entertainment industry — supermodel, actress, producer, podcast host, and now founder of YSE Beauty. In this episode of The Art of the Brand, Molly shares the real story behind launching her skincare company, including the $2.5 million she invested of her own money to make it happen. We talk about why celebrity beauty brands often fail, how building community matters more than hype, and why founders must trust their instincts even when the industry doubts them. Molly also breaks down her “It Girl” philosophy, the mindset required to build a brand from scratch, and the lessons she learned navigating Hollywood, entrepreneurship, and personal brand building. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts. 👉…

Luxury brands are leaning into “authenticity” tech—but the real play is control. In this episode, Camille and Phillip break down LVMH’s blockchain push and what it could mean for resale, verification, and customer blacklisting. They also unpack why Camp Snap cameras are taking over sets, how brands like Medicube engineered celebrity seeding into an affiliate reaction machine, and why Ikea fumbled a once-in-a-year viral moment. The episode closes with Kim Kardashian’s Walmart energy drink strategy, the rise of social-first conglomerates like The Grede’s, and why brands are turning TV moments into product engines. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and…

What actually kills a brand isn’t one bad decision — it’s a thousand small ones. In this episode, Camille and Phillip unpack the leadership lessons behind Bulgari’s long-term discipline, Aritzia’s acquisition of Fred Segal, Ray-Ban’s creative director strategy, and why celebrity collaborations often dilute brand equity. They break down the four brand pillars that protect long-term value, the danger of chasing applause, and why nostalgia, restraint, and clarity are becoming competitive advantages. From Reformation’s smart cultural alignment to Cardi B’s authentic brand extension, this episode is a masterclass in brand discipline, taste, and saying no. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy…

People hated her pricing, attacked her brand, and tried to tear it down-- little did they know they were helping build the #1 beauty brand in Colombia. In this episode, Camille sits down with Isabella Chams, founder of Belah Beauty, the leading beauty brand in Colombia. Together, they unpack the unintended benefits of backlash and controversy, and how relentless standards turned a two-year-old Colombian beauty brand into a cultural obsession. They break down why Isabella refused to be “just an influencer,” how world-building and community replaced traditional marketing, why controversy can accelerate trust instead of destroy it, and what most founders get wrong about pricing, launches, and public opinion. This episode is a masterclass in building a meaningful brand that breaks through. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational…

Super Bowl weekend revealed something most brands still don’t understand: digital-only marketing is a trap. In this episode, Camille and Phillip unpack why real-world activations outperform perfectly measurable campaigns, how CMOs get stuck chasing short-term KPIs, and why Instagram has quietly become the center of cultural decision-making. From Lululemon’s Olympic misstep and Ralph Lauren’s precision to Abercrombie’s comeback and rivalry-driven advertising, this is a candid breakdown of what actually builds long-term brand equity in 2026. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their…

From beauty backlash to Super Bowl campaigns, this episode breaks down how brands are navigating outrage, algorithms, and attention in real time. Camille and Phillip unpack the controversy around Huda Beauty, Sydney Sweeney’s guerrilla-style launch, Nike x Skims’ algorithm-native storytelling, and why shows like Heated Rivalry are built for social-first consumption. They explore Kendall Jenner’s Fanatics campaign, the return of iconic brand characters like Pepsi’s polar bear, whether “X” should’ve stayed Twitter, and what this year’s Super Bowl ads reveal about where marketing is headed. A candid conversation about culture, risk, and why modern branding is less about control, and more about understanding how people actually consume content now. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and…

World-building is everywhere, but most brands still don’t understand what it actually means. In this episode, Camille and Phillip unpack why branding can’t be reduced to checklists, platforms, or AI-generated output. From speaking at Harvard Business School to breaking down why Substack, YouTube, and creator-led media are signals, not strategies, they explore how context, creativity, and point of view are becoming the real competitive advantage. The conversation spans brand patriotism, AI fatigue, binary thinking in business, and why the brands that win in 2026 will be the ones that understand how to build worlds people want to belong to, not just content people scroll past. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 🤝 1:1…

Celebrity brands are everywhere, but most of them are quietly failing. In this episode, Camille and Phillip unpack why influencer-led beauty and fashion brands struggle to scale, how fake luxury is eroding trust, and why Hollywood has shifted from making movies to manufacturing products. From Alo’s controversial bag strategy to Makeup by Mario’s valuation ceiling, the collapse of department stores, AI reshaping commerce, and why brands like Saks didn’t actually “fail”, they were flipped, this is a candid breakdown of what still works, what doesn’t, and why authenticity and real strategy matter more than hype. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build…

From the Golden Globes to AI-generated campaigns, this episode breaks down why brands are struggling to stay relevant in a culture-first world. Camille and Phillip unpack what award shows, Alo’s HQ, influencer entitlement, celebrity beauty brands, and AI creativity all reveal about modern branding. They explore why “well-done but unmemorable” has become the industry’s biggest problem, how shortcuts are eroding trust, and what still works when attention is fragmented and audiences are skeptical. A candid conversation about strategy, storytelling, and why relevance now requires more than visibility. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a…

People hated her pricing, attacked her brand, and tried to tear it down-- little did they know they were helping build the #1 beauty brand in Colombia. In this episode, Camille sits down with Isabella Chams, founder of Belah Beauty, the leading beauty brand in Colombia. Together, they unpack the unintended benefits of backlash and controversy, and how relentless standards turned a two-year-old Colombian beauty brand into a cultural obsession. They break down why Isabella refused to be “just an influencer,” how world-building and community replaced traditional marketing, why controversy can accelerate trust instead of destroy it, and what most founders get wrong about pricing, launches, and public opinion. This episode is a masterclass in building a meaningful brand that breaks through. 🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational…

In this episode, Camille and Phillip unpack the shifts shaping branding in 2026: the collision of influencers and ownership, AI’s growing impact on creativity and speed, why luxury and fashion brands are pushing back on influencer entitlement, and how “well-done but unmemorable” has become the industry’s biggest problem. They break down creator power, parasocial relationships, monoculture’s collapse, viral moments without velocity, and why strategy, not trends, will separate the brands that win from the ones that disappear. This is a candid, high-level conversation about attention, authority, and what it actually takes to build something that lasts this year